Young Designers' Emporium (YDE) is a South African clothing store that serves as a platform for young and relatively unknown designers. The brand has positioned itself as young and cutting edge and the in-store window design had to be conceptual and highly visual.
Below are my 3 favourite campaign examples.
"Skin" campaign :
Below are my 3 favourite campaign examples.
"Skin" campaign :
"Spank" campaign :
"I am a good person" campaign.
This was a winter campaign. Big white bins where place in-store where customers could donate their old clothes to the salvation army and received a "I am a good person" charity sticker.
The copy was placed on the glass with the image sitting half a meter back.
This was a winter campaign. Big white bins where place in-store where customers could donate their old clothes to the salvation army and received a "I am a good person" charity sticker.
The copy was placed on the glass with the image sitting half a meter back.
